What is the main difference between GTM Event Helper and Elevar?

GTM Event Helper is a Chrome extension that works on any website and lets you visually select elements to create GTM triggers and tags. Elevar is a Shopify app that automates dataLayer and server-side tracking specifically for Shopify stores. GTM Event Helper costs $20/month for Pro; Elevar starts at $150/month.

Can GTM Event Helper replace Elevar for Shopify stores?

For ecommerce event tracking on Shopify, GTM Event Helper can create GA4 ecommerce tags, Meta Pixel tags, and TikTok Pixel tags by selecting elements directly on the Shopify storefront. However, Elevar offers Shopify-specific features like automatic Shopify checkout tracking and server-side GTM integration that GTM Event Helper does not provide. If you only need standard event tracking, GTM Event Helper is sufficient and much cheaper. If you need deep Shopify checkout integration, Elevar may be worth the premium.

Does Elevar work on non-Shopify websites?

No. Elevar is exclusively a Shopify app. It does not work on WooCommerce, Magento, custom-built sites, or any non-Shopify platform. GTM Event Helper works on any website accessible in a Chrome browser, regardless of the CMS or ecommerce platform.

GTM Event Helper vs Elevar

GTM Event Helper is a Chrome extension that creates GTM triggers and tags on any website for $20/month. Elevar is a Shopify-only app that automates dataLayer and server-side tracking starting at $150/month. Here is a detailed feature, use case, and pricing comparison.

Feature	GTM Event Helper	Elevar
Platform support	Any website (Chrome browser)	Shopify only
Pricing (paid plan)	$20/mo or $399 lifetime	$150-400+/mo
Free plan	Yes, full core features	No
Setup method	Visual point-and-click on page	Shopify app dashboard config
GA4 ecommerce events	All 10 standard events	All 10 standard events
Multi-platform tags	GA4, Meta, TikTok, Pinterest, Snapchat, LinkedIn, 13+ types	GA4, Meta, TikTok, Pinterest, Snapchat, Klaviyo
Server-side GTM	Not supported	Built-in sGTM support
Shopify checkout tracking	Manual setup needed	Automatic, including Checkout Extensibility
CSS selector generation	Smart engine with stability badges	Not applicable
Custom event tracking	Any click, form, AJAX, visibility event	Pre-defined Shopify events only
Enhanced Conversions	SHA-256 hashing (Pro)	Automatic with Shopify customer data
Export/Import config	JSON export/import	No
Non-ecommerce sites	Full support (SaaS, lead gen, media)	Not supported

When to choose GTM Event Helper

You run a non-Shopify website (WooCommerce, Magento, custom, SaaS, lead gen)
You need to track custom interactions (specific button clicks, form submissions, AJAX calls)
You want a free option with core features that works immediately
You manage multiple sites across different platforms
Budget is a constraint — $20/mo vs $150+/mo is a significant difference
You need visual element selection with smart CSS selectors

When to choose Elevar

You run a Shopify store and want zero-config ecommerce tracking
You need server-side GTM integration for better data accuracy
Shopify Checkout Extensibility tracking is a requirement
You want Shopify-native consent management integration
Budget is not the primary concern ($150+/mo is acceptable)

Pricing comparison

GTM Event Helper offers a free plan with full core features (smart selectors, 13+ tag types, 4 trigger types). The Pro plan costs $20/month, $180/year, or $399 for a lifetime license. Elevar has no free plan and starts at $150/month for basic features, with higher tiers reaching $400+/month for server-side tracking and advanced features.

For a Shopify store paying $150/month for Elevar, switching to GTM Event Helper Pro would save $1,560 per year. The trade-off is losing automatic Shopify checkout integration and server-side GTM support.

Try GTM Event Helper free

Works on any website. Core features are free forever. Pro plan is $20/month.

Add to Chrome — Free

Other comparisons

GTM Event Helper vs Manual GTM Setup — automated vs manual configuration
GTM Event Helper vs GTM Community Templates — extension vs templates
Best Google Tag Manager Tools for Ecommerce in 2026 — full buyer guide