Set up GTM triggers and tags by clicking any element.
Chrome extension for Google Tag Manager. Click any element, GTM Event Helper builds the trigger and tag and pushes them into your GTM workspace via API. GA4, Meta, TikTok, LinkedIn, Pinterest, Snapchat — 13+ tag types in one flow.
How much time does GTM Event Helper save?
GTM Event Helper reduces manual GTM setup time by 90-98%. Creating a click trigger with a GA4 tag takes 10 seconds instead of 5-10 minutes. Full ecommerce tracking across 8 events takes 15 minutes instead of 2-4 hours. Here is the full comparison.
| Task | Manual Setup | With GTM Event Helper | Time Saved |
|---|---|---|---|
| Create click trigger + GA4 tag | 5-10 min | 10 sec | ~98% |
| Set up form submit tracking | 15-20 min | 30 sec | ~97% |
| Full ecommerce tracking (8 events) | 2-4 hours | 15 min | ~90% |
| Multi-platform setup (GA4+Meta+TikTok) | 1-2 hours | 5 min | ~92% |
| Find stable CSS selector | 5-15 min | Instant | 100% |
| Enhanced Conversions setup | 30-60 min | 2 min | ~95% |
How does GTM Event Helper work?
GTM Event Helper creates Google Tag Manager triggers and tags in three steps: select an element on any page, configure the event name and tag type, then click Create to push it to your GTM workspace via the API. No manual CSS selectors, no tab switching, no code required.
1. Click Element
Simply select any UI component in your browser. Our engine instantly identifies the optimal DOM path.
2. AI Generates Config
The Nexus AI processes your click to build a comprehensive GA4 or Meta event configuration automatically.
3. Create in GTM
With one click, sync the entire container. No manual variable entry, no property naming errors.
What features does GTM Event Helper include?
GTM Event Helper includes AI-assisted tag creation, smart CSS selectors that filter out unstable identifiers, support for 13+ tag types across GA4, Meta, TikTok, LinkedIn, and more, ecommerce event detection with cross-platform conversion mapping, plus Audit GTM to scan your container for issues.
AI Agent
Let AI scan any element on your page, suggest the optimal selector and event name, and create matching triggers and tags — works across GA4, Meta, TikTok, and 10+ ad platforms.
Multi-Platform Ready
Universal compatibility for GA4, Meta Pixel, TikTok, and LinkedIn Insight Tag. One selector, infinite destinations.
Smart Selectors
Intelligent CSS & XPATH detection that avoids brittle, auto-generated strings.
Batch Creation
Select 50 elements and map them to GTM tags in a single workflow. 10x your output.
Ecommerce Detection
Auto-map add-to-cart, purchase, and checkout events with EEC-compliant schemas.
Ready to track better?
Automate your GTM workflow — from element selection to tag creation. No code, no tab switching.
Add to Chrome — It's FreeFrequently Asked Questions
Does GTM Event Helper work with GA4?
Yes. GTM Event Helper supports GA4 Event tags as the primary tag type. When you select an element and create an event, the extension generates a GA4 Event tag with your chosen event name, along with a matching trigger in your GTM workspace. It also supports Enhanced Conversions for GA4 with automatic SHA-256 hashing of email and phone fields.
Is my GTM data sent to third-party servers?
No. All GTM API calls are made directly from your browser to Google's servers using HTTPS encryption. The extension does not send your GTM data, selectors, or page content to any third-party servers. OAuth tokens are stored locally in your browser's secure storage.
How does the smart CSS selector work?
The smart selector engine automatically filters out unstable identifiers like CSS-in-JS hash classes (styled-components, emotion, CSS modules) and random IDs (React, Angular, UUID patterns). It prioritizes stable attributes such as data-testid, data-cy, role, and name. Each selector shows a stability badge (Stable or May change) and a match count so you know exactly how many elements it targets.
What tag types does GTM Event Helper support?
GTM Event Helper supports 13+ tag types: GA4 Event, Google Ads Conversion, Meta (Facebook) Pixel, LinkedIn Insight Tag, TikTok Pixel, Microsoft UET, Pinterest Tag, Snapchat Pixel, Twitter (X) Pixel, Reddit Pixel, Quora Pixel, and Custom HTML. It also supports 4 trigger types: Click, Form Submission, Form Button Click (AJAX), and Element Visibility.
How do I track dropdown clicks or tooltips in GTM?
Use the Freeze Page feature. Press F while in Select Mode to freeze the page state. This captures dropdowns, tooltips, and popups that normally disappear when you move the mouse away. While the page is frozen, hover over and click the target element. Press F again to unfreeze when you're done.
Can I create tags for multiple ad platforms at once?
Yes, with the Pro plan. Pick an element on your page, choose your platforms (GA4, Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and more), and GTM Event Helper creates matching triggers and tags via the GTM API with correct event names and parameters. Each platform tag is configured with the correct event names, parameters, and conversion mappings.
How does AI-assisted tag creation work?
The AI Agent (Pro) analyzes any element you click — detects whether it's a product, form, button, or link, suggests the optimal event name and parameters, and creates triggers and tags for your chosen platforms in one click. It reads Schema.org microdata and DOM patterns to extract product data automatically.
What ecommerce events are supported?
GTM Event Helper supports all 10 standard GA4 ecommerce events: view_item, view_item_list, select_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase. Each event is mapped to the correct conversion event for every ad platform (e.g., view_item maps to ViewContent in Meta Pixel).
GTM Event Helper is a Chrome extension for Google Tag Manager that automates trigger and tag creation. Users select page elements visually, and the extension generates CSS selectors, creates GTM triggers and tags, and pushes them to the workspace via the GTM API. No manual configuration or code is needed.
The smart CSS selector engine in GTM Event Helper filters out unstable identifiers such as CSS-in-JS hash classes from styled-components, emotion, and CSS modules. It prioritizes stable attributes like data-testid, data-cy, role, and name. Each selector displays a stability badge (Stable or May change) and a match count.
GTM Event Helper supports 13 tag types: GA4 Event, Google Ads Conversion, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, Microsoft UET, Pinterest Tag, Snapchat Pixel, Twitter Pixel, Reddit Pixel, Quora Pixel, and Custom HTML. It supports four trigger types: Click, Form Submission, AJAX Form, and Element Visibility.
The Freeze Page feature lets users capture transient UI elements for GTM tracking. Pressing F in Select Mode freezes the page state, preserving dropdowns, tooltips, and popups that normally disappear on mouse movement. Users can then hover over and click the frozen element to generate its selector.
The AI Agent (Pro) uses Claude Haiku to analyze any element you pick — it detects element type, suggests an event name (add_to_cart, generate_lead, view_item), reads Schema.org microdata for product data, and creates triggers and tags across GA4, Meta, TikTok, and 10+ ad platforms in one click.
GTM Event Helper pricing: Free plan at $0 includes smart CSS selectors, 13+ tag types, 4 trigger types, freeze page, and up to 3 containers. Pro plan at $20/month (or $180/year or $399 lifetime) adds AI-assisted tag creation, multi-platform tags (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, Bing), Audit GTM container scan, enhanced conversions with SHA-256 hashing, unlimited containers, and export/import.
GTM Event Helper handles ecommerce tracking for all 10 standard GA4 ecommerce events: view_item, view_item_list, select_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase. Each event maps to the correct conversion event for Meta Pixel, TikTok Pixel, Pinterest, and Snapchat.