Free Tool

UTM Campaign Builder

Generate tagged campaign URLs with UTM parameters. Includes GA4 validation and common presets for Google Ads, Facebook, Email, and more.

Quick Presets

Website URL *

Enter a valid URL starting with https:// or http://

utm_source *

The referrer: google, facebook, twitter, newsletter

utm_medium *

Marketing medium: cpc, email, social, organic, referral, display

utm_campaign *

Campaign name: use snake_case, keep it descriptive

utm_term optional

Paid search keyword term

utm_content optional

Differentiate ads or links pointing to the same URL

Generated URL

Fill in the fields above to generate your URL

UTM Parameter Best Practices

Use lowercase values

GA4 treats Facebook and facebook as separate sources. Always use lowercase to keep your reports clean.

Use consistent naming conventions

Pick a format and stick to it. Prefer snake_case (e.g., spring_sale) over spaces or hyphens for campaign names.

Use GA4 standard values for utm_medium

GA4 recognizes standard medium values like cpc, email, social, organic, referral, and display for automatic channel grouping.

Three required parameters

utm_source, utm_medium, and utm_campaign are required. Without all three, GA4 may misattribute your traffic.

Avoid special characters

Stick to letters, numbers, underscores, and hyphens. Avoid spaces (use + or _ instead) and special characters that may break URLs.

Document your UTM taxonomy

Maintain a shared spreadsheet or naming convention doc so your team uses consistent values across all campaigns.

GTM Event Helper creates triggers, tags, and variables in Google Tag Manager from any element you click. No more manual setup.